At that time, Apple said the report would include “meaningful statistics about the app review process, including the number of apps rejected for different reasons, the number of customer and developer accounts deactivated, objective data regarding search queries and results, and the number of apps removed from the App Store.”
In this first report, in addition to details like the number of total apps, how many app submissions were reviewed (6,101,913), and how many were rejected (1,679,694), Apple has statistics for things like reasons apps were rejected, apps removed from the store listed by category, and apps removed from the App Store due to government takedown demands. The report also says there were 36,974,015 registered Apple developers and that it terminated 428,487 developer accounts. And the “average weekly number of customer accounts searching the App Store” was 373,211,396, meaning that a lot of people are checking out the store on a weekly basis.
I really recommend scanning the report itself. It’s only two pages long, so it’s easy to digest. In 2021, Apple promised that this report would be released on an annual basis, so I’m curious to see how things change when we can look at the 2023 report next year.
This isn’t the only App Store data Apple shared this week. The company also revealed that it blocked $2.09 billion in fraudulent transactions on the platform last year. And there’s always the possibility that Apple shares more data soon at the Worldwide Developers Conference, which kicks off on June 5th.