Conversion rate optimization is a crucial aspect of any online business. It involves testing and experimenting with different elements on your website to increase the percentage of visitors that convert into leads, sales, or customers. However, it is important to make sure that the optimization efforts you take do not damage your SEO performance.
Whether you opt for CRO packages or perform CRO on your own, here are some tips to ensure that your optimization efforts don’t hurt your SEO. Before we dive into tips, let’s first understand CRO briefly.
What is CRO and why is it important?
CRO stands for Conversion Rate Optimization, and it involves testing and experimenting with various elements on your website to increase the rate at which visitors take the desired action. This could mean increasing the rate at which visitors sign up for your newsletter, purchase a product or service from you, fill out contact forms, etc.
CRO is important because it helps you increase your website’s revenue and reach its full potential. It also helps in improving the user experience, which is beneficial for your website’s overall SEO performance. Now that you understand what CRO is and why it’s important, let’s look at how you can ensure that your CRO efforts don’t damage your SEO.
Start with deep keyword analysis and content audit:
Before making any changes to your website, it’s important to conduct keyword analysis and content audit. This will help you identify all of the relevant keywords, terms, and topics associated with your website. Once you have identified these, it will be easier to make appropriate changes without damaging your SEO. The best effective SEO strategy is to find the right keywords and optimize them without damaging your SEO.
Optimize for both mobile and desktop:
Google prefers websites that are optimized for both desktop and mobile devices. This means that you need to make sure your website is responsive on both devices and the content renders properly on both platforms. This will ensure that you don’t lose any organic search traffic. Moreover, there are several tools and platforms that you can use to assess the mobile and desktop compatibility of your website.
Focus on optimization of existing content:
When it comes to an effective SEO strategy, it is always advisable to focus on optimizing existing content instead of creating new content. This will help you improve your current rankings as well as enhance the user experience. You can use keyword optimization, meta tags, and structured data to improve the existing content without damaging your SEO performance.
Be aware of duplicate content:
When creating new content, it is important to make sure that you don’t duplicate any existing content. Duplicate content can hurt your SEO ranking, so it is important to ensure that each page of your website has unique and original content. You can use tools like Copyscape to detect any duplicate content on your website.
Create a separate page to highly testimonials:
Testimonials are effective in improving your conversion rates. However, they can also hurt your SEO if you add them excessively and the page starts looking like spam or too salesy. To avoid this, it is advisable to create a separate page for testimonials where you can add them without damaging your SEO. Moreover, keep the layout subtle as too much styling can also hurt your SEO.
Improve the website’s speed:
Google and other search engine algorithms place a lot of emphasis on website speed. If your website takes too long to load, it can hurt your SEO ranking. To improve your website’s speed, you can optimize the images and compress the code of your website. Moreover, make sure that you use a reliable hosting provider to avoid any technical issues. If you’re using WordPress, there are several plugins that can help you improve the speed of your website.
Avoid too many redirects:
Redirects can be helpful when it comes to optimizing your website for SEO. However, too many redirects can also hurt your ranking as they increase the loading time of your website. This can be especially true if you are using redirect chains or redirect loops on your website. It is important to make sure that you don’t use more than two redirects in a row as it can affect your website’s loading speed.
Go for CRO packages today!
If you don’t have an in-house team or the resources to conduct CRO yourself, you can always take help from reputed digital marketing agencies. They offer specialized CRO packages that cover all the aspects of SEO optimization, from keyword research to content optimization. Moreover, they will also help you track and measure the results of your efforts so that you can make informed decisions. The process is fast, efficient, and most importantly, safe for your SEO ranking.
With the right approach, it is possible to do CRO without damaging your SEO. All you have to do is make sure that you follow the guidelines mentioned above and use the right tools for optimization. If you need any help with your CRO efforts, don’t hesitate to take help from a digital marketing agency.