In the search marketing world, businesses are always looking for the best SEO tactics currently working well and are expected to continue to help their SEO rankings and conversions. Recently, a national client asked Digital Results to create a list of what will be the top SEO tips for businesses in 2023. As Businesses know, Google’s algorithm changes quite frequently, and each time they do so, it becomes more difficult for companies to rank well in the search results. But that doesn’t mean there isn’t anything that companies can do. The truth is that there are many things a business can do to improve its SEO, even if Google makes some changes to the algorithm.
Conduct Keyword Research
SEO keyword research allows a business to identify the terms and phrases that potential customers use to search for similar products and services. Doing this will help small enterprises to tailor their website and content to match those searches and improve their visibility on search engines. It helps businesses understand the language customers use to search for products or services like theirs, which will allow companies to create content and optimize pages for those terms.
Optimize Business Websites for Mobile Devices
With the increasing number of searches being performed on mobile devices; business websites must be mobile-friendly. It is also essential to make sure that those websites are not only mobile-friendly but also responsive. Including a responsive design will assist businesses in adjusting to different devices and their screen size, decrease the time to load pages, and will assist in creating a user-friendly navigation. Companies can check this by using Google’s Mobile-Friendly Test or by simply visiting their websites using a smartphone or tablet.
Improve a Business Website Loading Speed
A slow-loading website can be frustrating for users and may cause them to leave before they even see the content. However, Google also considers loading speed when ranking sites since a faster website will get better search engine ranking. Businesses can use Google’s PageSpeed Insights tool or have an SEO agency run an SEO technical audit to look for opportunities to enhance their website’s loading speed. Both will help analyze a site and provide recommendations on how to make it faster, but an SEO agency can determine which tactics will help a site with the least amount of effort.
Make Sure to Do Image Optimizations
Optimizing images with alt tags and file names can improve a business’s overall SERP landscape. Alt tags describe the content of images to search engines and can improve a business’s search engine ranking in Google images. Using the exact keywords in alt tags and file names increases the opportunity to rank for those keywords. Still, businesses must not use generic terms like “image1”, “DRX4852_1600x900”, or “pic1”, but rather something more specific that describes the image. Also, make sure that all images are mobile-friendly.
Create High-Quality and Informative Content for Customers
Providing valuable, informative content on a website will help attract and retain customers and improve search engine ranking. Make sure to include keywords and phrases in the content, but avoid keyword stuffing, as it can negatively affect search engine rankings. They help people find businesses in search results, so ensure to include them in the website’s content.
The Proper Use Header Tags and Descriptive Meta Title and Description Tags
Header tags (H1, H2, etc.) help organize content and make it easier for users and search engines to understand the structure of a web page. Title tags, which appear in the browser tab and as the clickable link in search results, should be descriptive and concise. Use keywords in titles and descriptions, just as in web content. Make sure each page accurately describes what it covers and how it will help users. Use keywords in these descriptions, as well as throughout the page itself.
Increase Website Internal Linking
Use internal linking to help search engines understand the structure of the website and improve its crawlability. By linking to other pages on a website, businesses can help search engines understand the relationship between those pages, the content they contain, and the keyword focus for those pages. Adding this to an SEO strategy can help search engines determine what content to display in their search results.
Get SEO Backlinks
Obtaining high-quality inbound links from other reputable websites can help improve search engine rankings and increase the credibility and authority of a website. However, it is crucial to obtain links from reputable sources and avoid participating in link schemes that violate search engine guidelines. In addition, avoid linking to low-quality websites or those that contain spammy content. To determine if a website has unnatural or low-quality links, have an SEO backlink audit done on the website.
Getting the Right Organic Traffic in 2023
Overall, improving search engine optimization (SEO) in 2023 requires a combination of technical optimization, high-quality content, and effective promotion. By following these best practices and staying up to date with the latest trends and changes in search engine algorithms, businesses can improve the visibility and credibility of search results and attract more qualified leads.
Companies should have a strategy that focuses on ensuring their site is technically optimized and ensures that the content is compelling and relevant to users. Remember, generating organic traffic is relatively easy. What is difficult is driving the right organic traffic to a website and getting those organic users to convert and produce the digital results businesses are looking for.