Three fundamentals of an effective social commerce strategy

With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying…

What Instagram’s Shop tab removal means for social media

Dive Brief:  Instagram in February will remove the Shop tab from its in-app navigation bar, according to a company announcement.  In its place, the Meta-owned platform will add a shortcut…

Oktobuzz wins social media marketing mandate of HarperCollins India

Oktobuzz, a digital communications agency, has won the social media marketing mandate for HarperCollins Publishers India. The agency will be responsible for the social media handles and digital campaigns of…

Oktobuzz wins social media marketing mandate of HarperCollins India

Poor customer support, poor handling of a crisis and failing to live up to its image are three main factors that can dent a brand’s image, say experts. Tata-owned Air…

How To Create A Social Media Strategy In 9 Steps

It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the…

5 Ways Marketers Should Respond to Social Commerce Trends

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce…

Social Media Predictions for HCP Marketing in 2023

To state the obvious, 2022 was a transformative year across the social media landscape. From the introduction of new technologies, to a sharper focus on privacy concerns, and a shakeup…

Workers with social media marketing skills

Social media literacy has become essential for companies and individuals to get by in today’s world. Companies depend on email, web-based advertising, and texting and are tapping as harnessing the…

TikTok undercuts social media rivals with cheap ads in battle for growth

TikTok is offering cheaper advertising rates than rival social media platforms as the fast-growing video app moves to grab a larger share of the digital ads market amid a slowdown…

Oktobuzz bags the social media marketing mandate of HarperCollins India, ET BrandEquity

Oktobuzz bags the social media marketing mandate of HarperCollins India Digital communications agency Oktobuzz has bagged the social media marketing mandate of HarperCollins Publishers India. The agency will be responsible…