Category: Social Media

With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying…

Dive Brief:  Instagram in February will remove the Shop tab from its in-app navigation bar, according to a company announcement.  In its place, the Meta-owned platform will add a shortcut…

Oktobuzz, a digital communications agency, has won the social media marketing mandate for HarperCollins Publishers India. The agency will be responsible for the social media handles and digital campaigns of…

Poor customer support, poor handling of a crisis and failing to live up to its image are three main factors that can dent a brand’s image, say experts. Tata-owned Air…

It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the…

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce…

To state the obvious, 2022 was a transformative year across the social media landscape. From the introduction of new technologies, to a sharper focus on privacy concerns, and a shakeup…

Social media literacy has become essential for companies and individuals to get by in today’s world. Companies depend on email, web-based advertising, and texting and are tapping as harnessing the…

TikTok is offering cheaper advertising rates than rival social media platforms as the fast-growing video app moves to grab a larger share of the digital ads market amid a slowdown…

Oktobuzz bags the social media marketing mandate of HarperCollins India Digital communications agency Oktobuzz has bagged the social media marketing mandate of HarperCollins Publishers India. The agency will be responsible…