GoDaddy SiteBuilder review: Fuss-free business websites, fast

GoDaddy is one of a number of big web hosts that, in the wave of the success of Wix and Weebly, has pivoted to offering website-building tools as well. Website…

3 growth paths in 2023 with Google Ads

With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of…

Market Annealing

Annealing:  A process that changes the properties of a material to make it more workable. It is a best practice to anneal metals before they are joined together. That way…

How marketing compensation and roles are changing

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their…

Programmatic Advertising Glossary: Essential Terms for Successful Campaigns

Programmatic advertising has become an increasingly popular way for businesses to reach their target audience and drive profitable customer action. By using technology to automate the buying, placement, and optimization…