NIL Has Changed Influencer Marketing, And Brands Need To Catch Up

CEO and founder of Curastory.co. getty In July 2021, college athletes were given the right to make money with the passing of new name, image and likeness (NIL) interim policies.…

Podcasting for Lead Gen & Content Marketing

“Google values original content (such as podcasts), and Google values content that comes from humans,” says Sarah Lockwood, “And I think that our team of really talented podcast show note…

15 Valuable Data Points Agencies Look For In Clients’ Google Analytics

With many types of reports and filters available in different categories, Google Analytics—Google’s free tracking tool—offers businesses access to vast volumes of data that can provide insights into how well…

Examining Sales Tech Dynamic and Marketing Impact in 2023

The role, nature and value of sales tech are undergoing a dramatic overhaul — and here’s how it will change marketing. Thanks to the catalytic events since 2020 and a…

The Most Comprehensive Guide to Content Marketing in 2023

Content marketing has become an essential part of any digital marketing strategy, and it’s not hard to see why. By creating and sharing valuable, relevant, and consistent content, businesses can…