Benefits of using video for your business

Video is becoming an increasingly important part of the marketing mix for businesses of all sizes. According to a recent survey, 82% of marketers feel video is an essential part of their marketing strategy, and 90% of customers report that product videos are helpful in the decision-making process. With such decisive evidence in favour of video, businesses should consider incorporating it into their marketing efforts. Here are some of the top reasons why you should be using corporate videos:

Video is a powerful storytelling tool.

Your feature is a powerful way to tell a story and engage an audience. Whether you’re highlighting the history of your company, showcasing your products or services, or sharing customer testimonials, video is an effective way to connect with your audience and bring your brand to life. The Glassboard is a remarkable example of a fun, engaging way to tell your story through imagery and words. 

Reach a wider Audience.

Reels are highly shareable, and with social media platforms making it easier to share content, your video will likely be seen by a wider audience than other forms of marketing. In addition, it can be a great way to reach people who may not have otherwise found your business – for example, through video search engine optimisation (VSEO).

Video can improve your website’s SEO.

Incorporating video into your website can help improve your search engine ranking. This is because Google’s algorithms favour websites with multimedia content, and tape can keep visitors on your site for extended periods (a factor in search rankings).

Video can improve customer engagement.

Recordings are a highly effective way to engage with your audience and build a connection with them. By using recorded content, you can showcase your products or services in a visually appealing and informative way, which can help improve customer engagement and drive sales.

A cost-effective marketing tool.

While producing high-quality content can be a significant investment, it can also be a cost-effective marketing tool in the long run. This is because video has a longer shelf life than other forms of content – a well-produced video can continue to drive traffic and generate leads long after it has been published.

Can help you stand out in a crowded market.

With so much online content, it can be challenging to stand out and get noticed. Features can help you differentiate yourself from your competitors and capture your audience’s attention in a way that other forms of content may not be able to.

In conclusion, video is an increasingly important part of marketing for businesses of all sizes. It’s a powerful storytelling tool that can help you reach a wider audience, improve your website’s SEO, and enhance customer engagement. It’s also a cost-effective marketing tool with a long shelf life and can be used in many different ways. So, if you still need to start using corporate video as part of your marketing strategy, now is the time.


Max Vince

Max Vince is an intelligent and creative marketer, business administrator and technology enthusiast. He loves to explore new technologies, learn about their capabilities and the potential impact they will have on our society in the future.

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