This day in search marketing history: January 12

Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched…

Where’s Your Marketing Dollar Best Spent? It’s Not Social Media, Email Or TV

By Tommy Mello, owner A1 Garage Doors, a $100M+ home service business. Sharing what I’ve learned to help other entrepreneurs scale. getty When I started my garage door company, my…

What Social Media’s On-Going Downfall Means For Retail Brands

The disruption hitting social media has roots in long running trends that will impact retailers’ and … [+] brands’ ability to engage with consumers. Bigstockphoto In my last post, I…

Planning for 2023 – Researching Promotional Placements and Opportunities

Looking to get more attention for your business in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize…

Why SEO Pros Need To Master Prompts: The ChatGPT Revolution

Content generation has grown exponentially in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, it’s possible to generate articles, images, videos, and…

Marketing & Media job

Remuneration: R20000 – R22000 per month negotiable cost-to-company  Location: Cape Town, Claremont Remote work: Not Applicable Education level: Diploma Job level: Mid Type: Temporary Company: Estate Living If you are passionate about building communities…

Fusion92 Acquires Search Engine Marketing Firm Big Footprint

Third Acquisition of 2022 Bolsters Fusion92’s Growth Marketing Capabilities With SEO CHICAGO, Jan. 5, 2023 /PRNewswire/ — Fusion92, a Chicago-based marketing transformation company, announced it has acquired Denver-based Big Footprint,…

New Book Offers Practical Framework for Social Media Marketing in the Food and Beverage Industry

Book cover for “A Social Media Marketing Framework for Food and Beverage CPG Brands.” New book covers best practices for setting up social media accounts, content strategy, promotions, & measuring…

30 Content Marketing Statistics You Should Know

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re…

Social Media’s Complex Climb

As new channels enter healthcare conversation mix, engagement strategies are changing. Pharma social media advertising has been trending in the news as of late as a “blue check” snafu occurred…