As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power…
Author: Francis Britt
This day in search marketing history: January 11
The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content…
Which types of marketing are most effective for transport companies?
There can be no doubt that many businesses have found their marketplace challenging in the past few years. Whether it is the after-effects of the pandemic, ongoing geopolitical turmoil, or…
GoDaddy SiteBuilder review: Fuss-free business websites, fast
GoDaddy is one of a number of big web hosts that, in the wave of the success of Wix and Weebly, has pivoted to offering website-building tools as well. Website…
3 growth paths in 2023 with Google Ads
With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of…
Market Annealing
Annealing: A process that changes the properties of a material to make it more workable. It is a best practice to anneal metals before they are joined together. That way…
How marketing compensation and roles are changing
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their…
The Benefits of Local SEO for Small Businesses
Local SEO, or search engine optimization for local businesses, is an effective way for small businesses to increase their online visibility and attract new customers. If you are a small…
Programmatic Advertising Glossary: Essential Terms for Successful Campaigns
Programmatic advertising has become an increasingly popular way for businesses to reach their target audience and drive profitable customer action. By using technology to automate the buying, placement, and optimization…
Top-Performing Digital Marketing Strategies Used by Leading Agencies
Digital marketing is the use of digital technologies to promote and sell products or services. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click…