Instagram Rolls Out Inbox ‘Notes’ to More Regions

After launching its new Notes feature in selected regions last month, Instagram is now expanding Notes access, with users in Europe and Japan now also able to add Notes within…

The Most Visited Websites in the World – 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial…

Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people updated on important updates…

Planning for 2023: What Social Media Marketers Need to Win in 2023

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead.  In line with this, we’ve kicked off the new year with a series of…

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendar, which highlights all of the key dates and…

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the…

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new…

Meta Announces the Reinstatement of Former President Donald Trump in its Apps

In the scheme of things, this, specifically, is not a major shift in social platform policy, or in broader approaches to handling inflammatory or incendiary usage by world leaders. But…

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. Millions of people…

Can Elon Right the Twitter Ship?

Should we be concerned about Twitter? I mean, Elon Musk is been able to steer his other companies to massive success, there’s no reason, as yet, to believe he can’t…