Digital communications agency Oktobuzz has bagged the social media marketing mandate of HarperCollins Publishers India. The agency will be responsible for the social media handles and digital campaigns of the legacy book publisher. Oktobuzz will also work with the brand on enhancing their overall brand presence through data-led digital communication and other mar-tech projects.
The brand has entrusted Oktobuzz with the responsibility of helping them increase its social media presence and engagement as well as foster a distinct brand identity for HarperCollins India. Oktobuzz has won this account following a multi-agency pitch.
Hemal Majithia, chief executive officer and founder, Oktobuzz, said, We have partnered with HarperCollins before to promote Ashwin Sanghi and Amish Tripathi’s books, both of which went on to be bestsellers in 2022. The experience of having closely worked with us on these projects and our legacy in book marketing and our understanding of the ever-changing digital landscape certainly helped this partnership fructify.”